Applied AI Works helps service businesses in West Michigan find exactly where AI saves time and money — then shows you how to use it. No technical background needed.
“I'm not a tech consultant. I'm a business operator who saved 2,700 hours using AI — and I'll show you exactly where to start in yours.”
— Josh Cowen
Serving West Michigan businesses in
You're good at what you do — and because you're good at it, everything runs through you. Estimates, follow-ups, scheduling, quality checks. Every hour you spend on operations is an hour you're not growing.
Answering the same questions. Rewriting the same emails. Chasing invoices. These tasks feel small — but they add up to 8–15 hours a week that AI could handle without you.
Your team can't make decisions without you. Customers want to talk to you. Work stalls when you're on a job. You're the system — and that's not a business, that's a job with payroll.
More revenue means more overhead. You need another person just to keep up — before you can actually scale. AI changes that equation. You can handle more volume with the same team.
Three steps from conversation to clarity — no vendor selection, no 6-month engagement, no buzzword deck.
A 30-minute conversation about your operation. What tasks eat your time. Where work gets stuck. What you've already tried. No pitch, no pressure.
Free — 30 minI dig into your workflows and build a prioritized roadmap showing exactly where AI saves you the most time and money — with specific tools and steps.
$1,500 flatWe build and roll out the highest-value tools together. I train you and your team so you own it completely — no dependency on me to keep it running.
$300/hr or retainerI'm not a developer. I don't have a computer science degree. I'm a business operator who got obsessed with AI tools and figured out how to use them to do the work of a much larger team.
Over the last two years, I've completed 66 projects — websites, automations, content systems, internal tools — work that would have taken a full team to deliver. I did it alone, using AI as leverage.
Now I help service business owners in West Michigan do the same thing. Not by making you into a tech person — by showing you exactly where AI fits into your operation and handing you the tools to use it.
Every engagement is scoped upfront. You know exactly what you're getting before you commit.
A deep-dive into your operation. I map your workflows, identify your highest-value AI opportunities, and deliver a prioritized, actionable roadmap.
Hands-on training for you and your team. We work through real tasks from your business, not generic demos.
Ongoing access to me as your AI advisor. Monthly strategy sessions, async support, and help implementing new tools.
Move the sliders to match your operation. See the real numbers in seconds.
Weekly hours spent on:
Free 30-min discovery call first. No commitment.
I specialize in the trades and service industries. I understand your workflows, your customers, and your operational challenges.
Quote automation, dispatch scheduling, seasonal follow-up sequences, and maintenance reminder systems.
Emergency response scripts, estimate templates, supplier communication, and customer follow-up workflows.
Seasonal proposal generation, crew scheduling assistance, client communication templates, and upsell systems.
Bid writing assistance, subcontractor coordination, project update communications, and document generation.
Quote calculators, recurring booking automation, staff communication systems, and review request workflows.
Service update messaging, parts sourcing research, appointment reminders, and vehicle history documentation.
If you have a question not covered here, ask it on the discovery call.
Not at all. My clients are business owners and operators — not tech people. I explain everything in plain language, show you exactly how to use each tool, and make sure you're comfortable before we move on. The whole point is that you shouldn't need to become technical to get value from AI.
The audit includes a deep-dive interview about your workflows and operations, a written analysis of where AI can save you the most time and money, specific tool recommendations (not vague categories — exact tools with reasoning), a prioritized roadmap with estimated time savings for each item, and a 30-minute debrief call to walk through the findings and answer questions.
From our kickoff call to final delivery, typically 5–7 business days. The kickoff interview runs about 60–90 minutes. I do the analysis and build the roadmap, then we schedule a debrief. You'll have your full audit document and roadmap within a week of our first call.
That's completely fine. The audit stands alone as a valuable deliverable. A lot of clients use the roadmap to implement things themselves, hand it off to a team member, or use it to evaluate whether they want to go further. There's no obligation to continue past the audit — it's designed to give you value on its own.
My focus is on West Michigan service businesses, but all work is done remotely so geography isn't a barrier. If you're a service business owner outside the area who found this and it resonates, reach out. I take on a limited number of clients at a time and work best with businesses where I can develop real context.
The AI Audit gives you a clear, prioritized picture of where AI saves you the most time and money — in your specific operation, not a generic playbook.
Free 30-min discovery call first. No commitment, no pressure.