personAbout
I'm not a tech person.
I just figured it out.
No CS degree. No developer background. Just a business operator who got obsessed with AI tools and built a lot of things to see what actually worked.
No CS degree. No developer background. Just a business operator who got obsessed with AI tools and built a lot of things to see what actually worked.
I run a marketing agency. A few years ago I started playing with AI tools to see if they could help with client work. I expected gimmicks. I found something that actually worked.
Not everything worked. A lot of early experiments were a waste of time. But the ones that did work saved real hours — hours I used to spend on writing, research, building reports, formatting proposals.
So I kept going. Built more. Documented what worked and what didn't. Hit 3,500+ hours of hands-on AI work. Built 80+ projects. Started helping other businesses do the same thing.
That's what Applied AI Works is. Not a firm. Not a platform. Just someone who went deep on this and can show you what's actually worth doing.
“Every business I talk to has the same story: they're spending hours on stuff that AI could handle. The question isn't whether AI works. It's figuring out where to start.”
Not side experiments. Real tools that solved real problems, for my agency and for clients.
Email signature SaaS. Built with Next.js, Stripe, and Vercel. Live product, paying users.
Internal agency tool that runs full SEO, GEO, AEO, and accessibility audits. Replaced $300/mo software.
Fully autonomous monthly blog system. GitHub Actions, AI writing, auto-publish. Zero manual work after setup.
Proposal generators, calculators, client-facing tools. Each one solved a real problem for a real business.
AI assistants trained on specific business contexts. Faster onboarding, better consistency, fewer repeated questions.
From small automations to full-stack apps. Every one started with a real problem worth solving.
I don't sell software. I don't have a platform to push. Every recommendation I make is based on what actually works for businesses like yours, not what earns me a commission.
The audit is a flat fee. The implementation is hourly. There are no long-term contracts because I don't want clients who feel stuck. I want clients who got real value and come back because it worked.
I focus on West Michigan trades and service businesses because I know them. The margins, the seasonality, the admin overhead, the communication bottlenecks. That context makes the advice better.
Start with a free 30-minute discovery call. No pitch. Just a conversation about your operation.